Building 3Kings AI: Outreach, LinkedIn, SEO, and Building My Brand

One of the biggest things I’ve learned from building businesses is that building the product is only half the job.

You can have a great website.

You can have a great offer.

You can even have the skills to deliver the service.

But if nobody knows you exist, none of it matters.

That’s what I’ve been learning while building 3Kings AI.

Building 3Kings

3Kings started as an AI automation business, but I’ve been figuring out what I actually want the company to become as I’ve built it.

Right now, I’m focused heavily on helping businesses build better websites and use AI to improve the way they operate.

The actual building part is something I enjoy.

I can spend hours working on a website, figuring out how to make a landing page look better, improving the user experience, connecting AI tools, and turning an idea into something real.

But eventually I realized that I could keep building forever and still not have a business.

I needed customers.

That’s when I started taking outreach much more seriously.

Learning How to Actually Get Customers

I’ve been experimenting with different ways to reach business owners and get 3Kings in front of people who could actually use what I build.

That means outreach.

It means finding businesses that have obvious problems with their website or online presence and actually contacting them.

It means learning how to communicate the value of what I do instead of just saying:

“I build websites.”

Nobody really cares that you build websites.

They care about what the website does for their business.

Does it make them look more credible?

Does it generate more leads?

Does it make it easier for customers to book?

Does it explain what they actually do?

Does it help them show up online?

That’s a much better conversation.

I’m still learning this part, and honestly, I think that’s important to say.

I’m not pretending I’ve already figured out sales.

I’m learning by actually doing outreach, seeing what gets responses, seeing what gets ignored, and changing my approach.

LinkedIn Has Become a Huge Part of This

Another thing I’ve been working on is LinkedIn.

I used to think of LinkedIn as basically an online resume.

I don’t think that anymore.

I’ve started using it as a place to document what I’m building, share things I’m learning, connect with business owners and other builders, and develop my personal brand.

That matters because I don’t just want people to know 3Kings. I want people to know me.

If someone sees a 3Kings post, they might become interested in the company.

But if they repeatedly see what I’m building, what I’m learning, the projects I’m working on, and the results I’m getting, they’re getting to know the person behind the company too.

That compounds.

Dennis Yu has talked extensively about this idea of building a personal brand around real experience and making yourself findable online. His current personal-brand framework emphasizes that the website is only one part of a larger system involving content, LinkedIn, YouTube, structured information, and other authority signals. (Dennis Yu)

That completely changed the way I think about my online presence.

Learning SEO From People Who Are Actually Doing It

I’ve also been learning a lot about SEO and personal branding from Dylan Haugen and Dennis Yu.

One of the biggest ideas I’ve taken from them is that SEO isn’t just about stuffing keywords into a website.

It’s about building authority and making it easy for search engines and people to understand who you are, what you do, and why they should trust you.

Dylan has been doing a lot of work around personal-brand websites, Google Knowledge Panels, and turning real experiences and content into searchable assets. He’s also talked publicly about repurposing his existing videos into articles rather than simply generating generic AI content. (LinkedIn)

That’s something I want to apply to myself.

If I’m building businesses, competing in athletics, creating software, and learning things, I don’t want all of that knowledge to disappear into my camera roll or my head.

I want to document it.

My Website Isn’t Just a Website

That’s also why I’m building my personal website.

My website isn’t supposed to just be a page that says who I am.

I want it to become a place where people can actually find what I’ve built, what I’ve learned, what I’m working on, and what I believe.

That’s a completely different way of thinking about a personal website.

Dennis Yu describes the personal website as the hub of a personal brand, while the content and authority surrounding it help establish credibility and visibility. (Dennis Yu)

That’s the system I’m trying to build.

Website + LinkedIn + content + projects + results + relationships.

Each piece reinforces the others.

Building in Public

One thing I’m realizing is that building a brand doesn’t necessarily mean trying to look successful all the time.

I’d rather show the process.

I’m building 3Kings.

I’m doing outreach.

I’m learning sales.

I’m learning SEO.

I’m building websites.

I’m testing different offers.

I’m figuring out what works.

Some things work.

Some things don’t.

And I’m documenting the process.

That gives me something much more valuable than pretending I already know everything.

It gives me a story.

The Bigger Goal

3Kings is still early.

I’m not writing this as someone who has already built a massive agency.

I’m writing it because I’m in the process of figuring it out.

And I think that’s actually the interesting part.

I’m 17 years old, building a company, learning how to sell, learning SEO, building websites, experimenting with AI, and trying to create a personal brand at the same time.

I don’t know exactly where 3Kings will be a year from now.

But I know what I’m doing right now:

Build. Reach out. Learn. Document. Improve. Repeat.

That’s the process.

And I’m going to keep documenting it here.